Scheduled to take effect on January 27, 2025, these changes—often referred to as the “one-to-one consent rule”—promise to shake up how lead generators collect and use consumer information.
In this blog post, we’ll break down the essentials of the new rule, explain why it matters, and show you how you can prepare your business to stay ahead of the curve—especially if you’re using or offering the best lead generation software solutions.
Historically, lead generator software platforms have relied on broad “catch-all” consent forms that a consumer might fill out on a comparison-shopping website.
Often, that single consent was used by multiple sellers to justify a barrage of telemarketing calls or texts.
The new one-to-one consent rule from the FCC closes this loophole by requiring that each seller obtain a separate, clear, and conspicuous written consent before contacting a consumer with robocalls or robotexts.
Individualized Seller Authorization: Consumers must explicitly consent to receive calls or texts from each seller, rather than granting an all-inclusive consent for multiple businesses. Transparent Disclosures: Consent forms or checkboxes must be clear about who will call and why. Consumers need to understand what they’re opting into—no more fine-print disclaimers or ambiguous language. Technology-Specific: The rule applies specifically to calls made via autodialers or with artificial/prerecorded voices. Live calls without these technologies are not impacted, but if automated methods are used, individualized consent is required.
The FCC’s decision stems from a surge in consumer complaints about unwanted robocalls and robotexts originating from questionable consent practices in the lead generation industry.
Consumers may have visited a single website to explore quotes for insurance, mortgages, or other services—only to find themselves inundated with calls from companies they never expressly agreed to hear from.
By doing so, it aligns with existing guidelines from the Federal Trade Commission’s Telemarketing Sales Rule, which also mandates one-to-one consent.
These targeted efforts allow you to showcase industry expertise and build trust more effectively, increasing your chances of landing high-value clients.
This synergy helps protect consumers and fosters a marketplace where transparency and accountability thrive, from Medicaid and Medicare to mortgage or insurance services
Whether you specialize in a single lead gen verticle ot cater to multiple industries, this rule has significant implications:
You’ll need to revamp your opt-in forms. Instead of one “I agree” checkbox that covers multiple third parties, you must present a clear list of each seller, allowing the consumer to check “I agree” (or not) on a case-by-case basis.
Sellers cannot rely on a single aggregator’s blanket consent. Each company must keep careful records to show valid, written authorization—one of the main reasons many are turning to lead generation management software that tracks consent meticulously!
Although you might see fewer overall leads, the leads you do generate will be of higher quality. When consumers explicitly check a box for your brand, they’re genuinely interested—leading to better engagement, fewer complaints, and higher ROI.
If you continue outdated approaches, you risk fines or legal action. Now’s the time to update your processes, from call tracking software for lead generation to secure data storage that aligns with the FCC’s requirements.
Identify how you gather consent. Do you rely on aggregator sites or third-party leads? Make sure each path to your database includes explicit, separate consent for your brand.
Using a lead generation tracking software can help you see exactly where your leads are coming from.
Work with your dev team or platform provider to create new, user-friendly consent interfaces. Each seller listed should have its own checkbox.
If you’re using marketing automation lead generation software, confirm that it can easily handle these granular consent requirements.
Ensure your marketing, sales, and compliance teams understand these new requirements.
Everyone should be aligned on how leads are collected, recorded, and used, especially if you’re dealing with b2c lead generation software or software to generate leads in various verticals.
With one-to-one consent, documentation becomes your best defense.
Store date- and time-stamped records of each consumer’s consent in a secure, easily searchable database—whether it’s in a lead generation CRM software or an integrated solution.
In an era where compliance is non-negotiable, leveraging modern leads generation software isn’t just about capturing prospects; it’s about protecting your brand.
Coreg.Software provides One-to-One Consent measures that solidify your compliance through every lead and every record.
Create items, forms and funnels specific to each buyer or offer along with our toolset.
You can do this through:
Individualized Checkboxes: Coreg.Software provides separate checkboxes for each seller, ensuring consumers opt in on a seller-by-seller basis rather than one blanket approval. Customized Disclosures: The platform allows clear, concise, and brand-aligned consent language, so consumers fully understand who will contact them and why. Automated Tracking: Every consent action—date, time, and even the source webpage—is automatically logged and stored in a secure database for future reference. Audit Trails & Reporting: Coreg.Software maintains comprehensive records of each consent event, making it easy to demonstrate compliance to regulators or in the event of a dispute. Scalable Integration: The system integrates seamlessly with existing lead capture tools, enabling real-time, one-to-one consent collection for businesses of any size or industry.
The FCC’s upcoming one-to-one consent rule is more than just another regulation. It’s an opportunity to refine your marketing practices, earn consumer trust, and strengthen your brand’s integrity.
Although it requires upfront changes, it sets the stage for success in an era where privacy and user agency matter more than ever.
Ready to stay ahead of the curve?
Sign up with Coreg.Software to explore how you can streamline your consent process, keep meticulous records, and ensure you’re always on the right side of compliance—no matter which lead generation software solutions you use.
Yes. If you plan to call or text leads using autodialers or prerecorded messages, you need valid one-to-one consent. Blanket consents may no longer be enough.
It primarily covers outbound calls/texts made with autodialers or prerecorded voices. However, if you plan to contact an inbound caller later using automated methods, you still need separate one-to-one consent.
3. If I Outsource to a Call Center, Who's Responsible?
Both you and the call center. You, as the seller, must ensure proper consent; the call center must adhere to your one-to-one consent procedures.
The rules generally target consumer communications, but B2B calls may be affected if personal wireless numbers are contacted via autodialers. Seek legal advice for specifics.
If it’s classified as a robocall or robotext to a phone number using autodialers or prerecorded messages, yes—one-to-one consent is required.
Fabio De Gouveia
"One-to-One consent is about to change a lot of things in the lead gen world!"